Sunday, August 03, 2003

Beijing Unveils the Emblem of 2008 Beijing Olympics

2008 Beijing OlympicsThe emblem combines elements of traditional Chinese culture with the true Olympic spirit and values. "Dancing Beijing," which will be a core element of Beijing's Olympic image and look, is expected to become one of the most powerful graphic identities in the history of the Olympic Games.

Drawn in graceful traditional Chinese calligraphy, "Dancing Beijing" celebrates the spirit of sport, of every Olympian, and of China. Its open arms convey a message of hope—an invitation to the world to share in Beijing's history, its rich cultural heritage, its dynamism and its future. The emblem symbolizes China opening to the world and reaching out to embrace all humanity. The Beijing 2008 Games emblem will be remembered as the first to use red as a dominant colour. Red is very special to historical and present day China. [article]

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