An article from Forbes, Wedded to the West, discusses the relatively new marketing campaign from the De Beers Group in China.
There was no such thing as a diamond wedding or engagement band in China until De Beers started marketing diamonds there in 1993. In traditional Chinese weddings the dress is red, not white, and the gift from the groom's family is jade or gold jewelry. Now many young brides wear white and often as not sport a crystalline rock. Diamond sales in China reached $1.2 billion in 2003.
No comments:
Post a Comment